Custom Web Application Development

Software built around how you work.

A custom web application is software that runs in the browser and is built for your specific processes — for example an internal dashboard, a franchise management platform, a marketplace or a workflow tool. HRTG B2B designs and builds these systems and can integrate automation and AI where they genuinely save time.

Who it's for

Suitable for businesses like yours.

  • Businesses running key processes on spreadsheets and chat groups
  • Franchise operators managing multiple outlets or franchisees
  • Founders launching a platform or marketplace
  • Teams that want to automate repetitive admin work
Common problems

What this helps with.

Work lives in spreadsheets

Data is duplicated, versions conflict and reporting takes hours.

Off-the-shelf tools don't fit

Generic software forces workarounds or charges for features you never use.

Manual, repetitive steps

Staff copy information between systems or send the same reminders by hand.

Capabilities

What we can build.

Internal systems and dashboards

One place to see orders, tasks, inventory or performance.

Franchise management platforms

Onboarding, SOP libraries, training, reporting and communication for franchisees.

Marketplaces and platforms

Listings, profiles, search and enquiries between two sides of a market.

Business automation

Automatic notifications, approvals, document generation and data sync.

AI integration

Summaries, drafting, classification or search over your own documents, where it adds real value.

Roles and secure access

Different permissions for owners, staff, franchisees or customers.

Use cases

How businesses might use it.

Franchise portal

Arigato Franchise Portal and the Speech Academy Asia franchisee platform give franchisees one place for operations and resources.

Inventory app

StockChq tracks stock levels and movements for a small business.

AI coaching platform

Unscript delivers AI-assisted public speaking practice and feedback.

Examples marked "Illustrative" are concepts, not completed client work.

Related work

Projects we've built.

Good to know

Limitations and considerations.

  • Custom software takes longer than configuring an existing tool; it suits processes that are core to your business.
  • Ongoing hosting, maintenance and updates should be planned from the start.
  • AI features can make mistakes, so important outputs should be reviewed by a person.
FAQ

Questions businesses ask us.

Most include franchisee onboarding, an SOP and training library, announcements, reporting from each outlet, and role-based access for head office and franchisees. Some add ordering, audits or royalty tracking. The right scope depends on how your franchise operates today.

Related services

Have a project in mind?

Tell us what you need. We'll reply with questions and honest suggestions — no obligation.

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